Web Master & Digital Marketing Expert
Karanbir Singh
93karanbir@gmail.com
(647) 330-0583
Skills & Expertise
Web Development
Custom Theme Development: Design and develop bespoke themes for WordPress, Shopify, and BigCommerce, tailored to brand identity and user experience.
Responsive Design: Ensure all websites and online stores are fully responsive, providing a seamless experience across devices.
E-commerce Expertise: Develop and optimize online stores with WooCommerce, Shopify, and BigCommerce, focusing on performance, SEO, and conversions.
Ongoing Maintenance and Support: Provide continuous support, maintenance, and updates to keep websites and stores secure and up-to-date.
SEO
On-Page Optimization: Optimize website content, meta tags, and internal linking to improve search engine rankings and user experience.
Keyword Research: Conduct thorough keyword research to identify high-impact terms that drive targeted traffic and align with business goals.
Technical SEO: Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data.
Content Strategy: Develop and execute content strategies that align with SEO goals, increasing organic traffic and engagement.
Performance Monitoring: Use analytics and SEO tools to track performance, identify opportunities, and continuously optimize strategies for better results.
Content Management System
Custom CMS Development: Design and develop custom content management systems tailored to specific business needs and workflows.
CMS Implementation: Set up and configure leading CMS platforms like WordPress, Drupal, and Joomla for seamless content management.
User Training: Provide comprehensive training for clients and teams to effectively manage and update content within their CMS.
CMS Customization: Customize CMS features and functionalities to enhance usability and meet unique business requirements.
Ongoing Support: Offer continuous maintenance, updates, and technical support to ensure the CMS operates smoothly and securely.
Digital Marketing
Cross-Platform Campaigns: Develop and manage integrated advertising campaigns across Facebook, Google, TikTok, and other platforms to enhance brand visibility and engagement.
Targeted Ad and Brand Strategies: Craft data-driven ad strategies with precise audience targeting and consistent brand messaging to maximize ROI and brand loyalty.
Creative Content Development: Utilize tools like Canva to design eye-catching ad creatives, social media posts, and brand assets that resonate with the target audience.
Social Media Management: Leverage Hootsuite and similar tools to schedule, monitor, and manage multi-platform social media campaigns, maintaining brand consistency and engagement.
Analytics, Reporting, and Brand Insights: Provide detailed analytics and performance reports, offering actionable insights for improving both ad effectiveness and brand strategy.
CMS & CRM
Custom CMS & CRM Integration: Seamlessly integrate CMS platforms with CRM systems like Zoho CRM to streamline content management and customer data processes.
Zoho CRM Implementation: Implement and configure Zoho CRM to manage customer relationships, automate workflows, and enhance sales and marketing efforts.
Data Migration & Synchronization: Expertly migrate and synchronize data between CMS and CRM systems, ensuring accuracy and continuity without data loss.
CMS & CRM Training: Provide comprehensive training on both CMS and CRM platforms, empowering teams to effectively manage content and customer relationships.
Ongoing Support & Maintenance: Offer continuous support and maintenance for CMS and CRM systems, ensuring they remain secure, up-to-date, and aligned with business goals.
Email Marketing
Campaign Strategy Development: Design and implement comprehensive email marketing strategies to drive engagement, conversions, and customer retention.
Mailchimp Expertise: Utilize Mailchimp to create, manage, and optimize email campaigns, including automation, segmentation, and A/B testing.
Personalized Content Creation: Develop personalized and targeted email content based on customer behavior and preferences to increase open rates and engagement.
List Management & Segmentation: Manage and segment email lists to ensure targeted messaging and improved deliverability and relevance.
Compliance & Best Practices: Ensure email marketing campaigns adhere to compliance regulations such as GDPR and CAN-SPAM, and follow industry best practices for deliverability and user experience.
Work Experience
2022 - Present
SEO & Marketing Specialist
Lorex Technology INC -Markham
• Managed and optimized digital marketing campaigns across various platforms.
• Conducted in-depth market research and competitive analysis to identify market trends, consumer needs, and potential growth opportunities.
• Collaborated with the product development team to ensure consistent brand messaging and alignment with overall marketing objectives.
• Directed the creation of engaging content for social media, blogs, email marketing, and other digital channels
• Implemented SEO and SEM strategies to boost website traffic and improved search engine rankings.
• Conducted market research and analysis to support the development of marketing strategies and product positioning.
2021 - 2022
Product Listing & Marketing Specialist
Toytexx - Markham
• Create and set up new product listings across various e-commerce platforms (e.g., Amazon, eBay, Shopify, company website).
• Write compelling and accurate product titles, descriptions, bullet points, and other content to attract and inform potential customers.
• Select, upload, and optimize high-quality images for product listings, ensuring they meet platform-specific guidelines.
• Conduct keyword research and implement SEO best practices to enhance product visibility and search rankings.
• Monitor and analyze the performance of product listings using analytics tools to track metrics such as click-through rates, conversion rates, and sales performance.
• Utilize listing tools and software (e.g., listing management software, repricing tools) to streamline and automate listing processes.
2018 - 2020
Web & Marketing Specialist
websiteTOON
• Customize WordPress themes and plugins to meet specific requirements.
• Implement SEO best practices for improved search engine ranking.
• Improve website user experience (UX) and user interface (UI).
• Provide technical support and training to clients and team members.
• Create and manage engaging content for various channels, including social media, blogs, email, and websites.
• Manage and optimize online advertising campaigns (Google Ads, social media ads, etc.).
• Develop and execute social media strategies to increase brand awareness and engagement.
• Plan and execute marketing events, product launches, and promotional campaigns.
• Implement CRM strategies to enhance customer engagement and loyalty
Education
2014 - 2017
Post Graduation in Mobile Application Development
Lambton College - Toronto, ON
Completing my postgraduate studies in Mobile Application Development has provided me with advanced knowledge in mobile technologies, software engineering principles, and user-centered design. My coursework covered a range of topics, including cross-platform development, UI/UX design, and mobile security, enabling me to tackle complex challenges with confidence.
2020 - 2023
Bachelors Of Electronics & Communication
Punjab Technical University
My academic background has provided me with a solid foundation in the principles of electronics, telecommunications, and digital systems, equipping me with the skills to tackle complex technical challenges and innovate in the field.
Projects
Brar Construction
Jane Finch Dental
Medermesthetics
Monte Carlo Inns
Phone
(647) 330-0583
Brampton, ON